On September 17th, 2015, I hosted a wonderful--and challenging---workshop on climate communication with academics working on issues relating to climate change at IMéRA--l’Institut d'Etudes Avancées (IMéRA) in Marseille, France. We spent half of the day exploring, and debating, how to communicate in ways that inspire action, as well as looking at examples of decision-making research, creative outreach, and tools for communication.
This workshop brought together researchers, scientists, artists and practitioners to learn how to best communicate their work on climate to the public. Individuals selected to participate in the Human Impact Stories Marseille <<Climate Connections>> spent the day together to explore what information is most critical for communicating their work, how to make the connections between climate change and other issues such as the economy or health, and to work with international artists (NYC, Rio de Janeiro, Marseille) to inspire climate action by visually telling the story of their work through art. The workshop also included mini-presentations (2 minutes) where participants had to give an “elevator pitch” about their work, as well as in-depth discussion about communication and decisionmaking, as well as breakout brainstorming sessions on communication and visualization of information. The goal of the workshop was to continue to help forge new partnerships between local climate actors in and around Marseille alongside our work already being done with our Climate Conversations dinners and other hands-on projects.
You can view the presentation (with notes) here:
Creative Climate Communication Workshop (IMéRA 2015).
Here are some of the titles from which I developed the workshop. In my opinion, these are great books to start with when interested in exploring communication, action and climate and they link/source many more academic papers and research:
Made to Stick: http://heathbrothers.com/books/made-to-stick/
Center for Research on Environmental Decisions (CRED at the Earth Institute, Columbia University) Climate Communications Guide: http://cred.columbia.edu/guide/
Don’t Even Think About it: http://www.amazon.co.uk/Dont-Even-Think-About-It/dp/1620401339
This workshop was developed and facilitated by Tara DePorte, Founder and Executive Director of the Human Impacts Institute (HumanImpactsInstitute.org) and research fellow at IMéRA/OT-MED.
Thank you to Invoking the Pause, IMéRA, and OT-MED for inspiring and supporting this program.